If you’ve seen those new Mac Air commercials you’ve heard the airy tune accompanying the ultra-thin laptops as they take their marketing now for the world. The song, “New Soul” is sung by the 29-year-old Yael NaГЇm. Born in Paris (to Tunisian parents) and raised in Israel, NaГЇm brings her multilingual background to her music. Her second album, Tot ou Tard (Sooner or Later) was released in France to great acclaim in 2007. The album hit number 11 and broke the top forty in Switzerland.
On the heels of that success, Atlantic Records have released the album as Yael NaГЇm. The album contains an interesting mix of French, English and Hebrew songs. Prior to listening to Yael’s self titled album, my only exposure to her had been the 30 seconds or so of “New Soul” on the Mac ads, so I had no idea what to expect. The first few lines of the album’s opening track are in French before switching over to Hebrew. It becomes immediately obvious that she has a very soft voice and a singing style with an almost effortless quality to it.
The following track, “Too Long” finds Yael singing in English. The rhythmic mix has the feel of a film score. The guitar rhythms made me think of the great Ravi Shankar on sitar. Those influences are likely brought to the record by NaГЇm’s collaborator, West Indian percussionist David Donatien.
Next is the omnipresent “New Soul.” A huge hit on Itunes, the song has massive pop appeal from the first note. “Soul” recalls everyone from Corrine Bailey Rae to Fiona Apple. The song has a great mix of soft horns and an infectious sing along quality. Add in the angelic-sounding choir at the end of the track, and you have 3:45 of an undeniably perfect pop song.
The next song “Levater (Give Up)” has a melodic rhythm that is a definite ear catcher. The simple haunting quality of this song could make it a hit, but the wider public will have to be willing to accept a song done entirely in Hebrew. It’s a beautiful song whether you understand the lyrics or not.
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